Faizan Khan
02 — Case study

Motive fleet management

Redesigning the dashboard architecture of a fleet-management platform so operators can find and understand their data.

Company
Motive (formerly KeepTruckin)
Role
Product Designer
Period
Feb 2021 – Aug 2022
Market
North America
Platform
Web dashboard
01 — Overview

Motive, formerly KeepTruckin, is a fleet-management and driver-safety platform. Fleet operators use its web dashboard to track vehicles, coach drivers on safety and keep up with maintenance.

I worked on the dashboard as a Product Designer, focusing on its information architecture and its data-heavy interfaces.

02 — The problem

Too many pages, too much data

The dashboard had grown to include redundant pages and flows, and users hit usability pain points while trying to find and understand fleet data.

03 — My role

Product Designer

  • Redesigned the dashboard architecture by removing redundant pages and optimising user flows.
  • Ran user research and usability testing, and turned the findings into interface improvements.
  • Worked with product owners, engineers and data teams to identify user needs and define success metrics.
04 — Research and metrics

Grounding the redesign in evidence

I ran user research and usability testing and used the findings to drive interface improvements. With product owners, engineers and data teams, I identified user needs and defined the success metrics the redesign would be judged against.

05 — Fleet View

Finding any vehicle fast

Fleet View lists vehicles in a scannable table with search by ID, driver filters and health filters. Fault codes stand out in red, and each row shows driver, asset, location, last update, health and dashcam status. Map, Vehicles, Drivers and Assets sit in one set of tabs.

Motive Fleet View dashboard with a vehicles table showing driver, asset, location, health and dashcam columns
Fleet View: Vehicles
06 — Safety coaching

Knowing who to coach

The coaching view splits drivers into “Drivers to Coach”, “New Drivers” and “All Drivers”. Each row carries a score, total driving, hard events, speeding events and coaching status, so a safety manager can decide who needs attention first.

Motive Safety coaching tab with a table of drivers, scores, hard events and speeding events
Safety: Coaching
07 — Maintenance

What is due, and for which vehicle

Upcoming maintenance groups services by entity or by service type, and flags overdue items in red with distance or time overdue. Inspection, Upcoming, History and Schedules are one tab away.

Motive Maintenance Upcoming tab listing vehicles with services due and overdue status
Maintenance: Upcoming
08 — Outcomes

What changed

Removing redundant pages and tightening flows reduced server load, sped up data rendering and improved operational efficiency.