About me
I’m a product designer in London. I’ve designed products for users in the United States, Saudi Arabia, Jordan and Pakistan, from ride-hailing apps to fleet dashboards and healthcare software.
My work is about simplifying user journeys and making complex products easier to use. I turn research and business requirements into interfaces people can understand quickly, and I stay involved through engineering delivery.
I hold an MSc in Computer Science from the University of Hertfordshire.
Where I’ve worked
- Sep 2023 – Sep 2024
Product Designer, Jeeny
Ride-hailing platform, Saudi Arabia
Product discovery, wireframing, prototyping and usability testing across mobile and web. Built and evolved a design system.
- Aug 2022 – Sep 2023
Product Designer, Mikrostar Tech
Healthcare software and embedded products, Pakistan
Healthcare apps and embedded software interfaces. Wireframes and interactive prototypes that sped up handoff to developers by 20%.
- Feb 2021 – Aug 2022
Product Designer, Motive
Fleet-management and driver-safety platform for the USA
Redesigned dashboard architecture by removing redundant pages and tightening flows. Ran user research and usability testing.
- Nov 2019 – Jan 2021
UI/UX Designer, FiveRivers Tech
Ballogy, Pakistan
Wireframes and high-fidelity designs in Figma for a mobile and web product for student-athletes and coaches.
Where I studied
- MSc Computer ScienceUniversity of Hertfordshire, England2024–2026
- BS Computer ScienceNCBA&E, Pakistan2016–2020